We facilitate students to do behavioral research to help improve individuals’ sustainable consumption and companies can benefit from the knowledge through partnership. Our Goals are:
- To facilitate research for nudging consumer behavior towards healthier, sustainable and more plant-based food choices
- To establish inspiring relationships with organizations for sharing thoughts and ideas about creating sustainable and healthy habits and lifestyles
- To create an engaging multidisciplinary behavioral food research arena to uncover market strategies for sustainable and healthy eating
- Facilitate research concerning the perception of taste, sight and feel of food and the interaction of these factors in relation to healthy and sustainable food choices.